L'oreal Paris Excellence Cool Creme Dye 7.11 Blond Ultra Ultra White

Triple care color now enhanced with purple technology against brassy reflections to deliver shades that stay cool over time. Up to 100% gray hair coverage. Contain: 1. Cool coloring cream with ultra-cool pigments, enriched with pro-keratin and active serum to provide cool color and protect the hair during dyeing. 2. A delicate purple shampoo with a gentle ph that cleanses the scalp, revealing the cool color of the hair. Straighten your hair to bring out the shine. 3. Purple mask against copper reflections. Gives hair softness and shine, neutralizing brass highlights week after week.

Triple care color now enhanced with purple technology against brassy reflections to deliver shades that stay cool over time. Up to 100% gray hair coverage.