A lipstick for every occasion introduce your lips to the iconic formula mac that has transformed the blur technique into a single gesture: a diffused matte, weightless and ultra-hydrating finish that changes the rules of the game. Enriched with four soft-focus powders, it delivers velvety, lightweight colour, with buildable coverage and 10 hours of hydrating comfort. Created to provide immediate and long-lasting hydration, its comfortable formula increases hydration by 54% instantly*, while salicornia herbacea extract, derived from succulent glasswort, visibly improves lip softness after una week. The result instantly blurred lip lines and smoother-looking lips day after day. For a just-bitten ombré look, dab and blend the colour at the centre of the lips. For a more defined effect, apply it fully and let the pigment create an intense look at the centre and slightly diffused at the edges. One swipe. Zero effort. Maximum impact. *Clinical tests conducted on 33 participants after una single application. Modo directions for use: apply the lipstick directly to the lips. Reapply during the day as needed. Pro tip: apply to the centre of the lips and blend outward with the 318s brush for a just-bitten ombré effect.