Developed for men provides visible fullness fresh, refined signature scent an effective yet gentle shampoo that cleanses hair without weighing it down and adds noticeable volume with every wash. Ideal for fine to normal hair or for those who want a fuller look with more structure. The lightweight formula leaves both hair and scalp feeling fresh, while the masculine scent gives a well-groomed feeling all day long. Advantages provides volume and structure, making hair look denser and more vibrant. Cleanses gently and effectively without drying. Lightweight formula that doesn't weigh down fine hair. Leaves hair soft, with natural movement and a healthy, well-groomed appearance. With a discreet, masculine signature scent that completes the daily care routine. How to use the product wet your hair with lukewarm water. Massage an appropriate amount of shampoo into the scalp and lengths and lather thoroughly. Leave on for 1 2 minutes for maximum volume effect. Rinse thoroughly. Repeat if necessary. Finish with a light conditioner or styling product for extra lift and hold. Result hair feels clean, stronger and fuller with improved texture and a natural, well-groomed look that lasts all day.