First launched in 1973, today a tube of this cult classic sells every 6 seconds it’s made with natural sodium bicarbonate to help neutralise harmful plaque acids and to protect teeth from the build-up of plaque, tartar or staining. Sea salt stimulates salivation to increase the cleaning power of the natural ingredients in this mouth-watering formulation. The salty taste is complemented by peppermint for tingly-fresh cleaning. Soothing myrrh and ratanhia, together with horse chestnut bark extract, are included for gum health. Key benefits: long-lasting fresh breath reduces plaque cleanses thoroughly and gently suitable for vegetarians
First launched in 1973, today a tube of this cult classic sells every 6 seconds it’s made with natural sodium bicarbonate to help neutralise harmful
