Designing Brands

In designing brands, the creative voyage team provides a backstage view into eight studios who produce some of the world äôs most captivating visual identities. Alongside these independent agencies äô greatest projects, the book features in-depth conversations with their leaders and collaborators. This select group of industry experts shares intimate details about their processes and the art of creating with rationality, thoughtfulness, and intuition. Designing brands is split into chapters äîdiscovery, direction, typography, illustration, photography, design, digital, and physical äîbased on the essential elements of this creative practice. But at its heart, the book is about community and the designers, strategists, animators, illustrators, stylists, photographers, and tastemakers who combine forces to bring brand universes to life.

In designing brands, the creative voyage team provides a backstage view into eight studios who produce some of the world äôs most captivating visual identities.