Beyond Spin The Power Of Strategic Corporate Journalism

Discover a new, strategic brand of corporate communication that cuts through today's dilbert-esque cynicism to engage workforces, manage constant change, and align organizations.In beyond spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation.With practical guidelines and real-world examples from sgi, microsoft, j.P.Morgan, and other corporations, beyond spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

Discover a new, strategic brand of corporate communication that cuts through today's dilbert-esque cynicism to engage workforces, manage constant change, and align organizations.In beyond spin,