Spiritugraphics The Influence Of Faith On Consumption And Why It Matters To Your Brand
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Product Review
3,8
What others say
Spiritugraphics is a 256-page hardcover business book by Brad Benbow and Phil Daniels. It examines how faith may influence purchasing decisions and presents “spiritugraphics” as an additional consideration alongside demographics, psychographics, and sociographics.
Spiritugraphics is a 256-page hardcover business book by Brad Benbow and Phil Daniels. It examines how faith may influence purchasing decisions and presents “spiritugraphics” as an additional consideration alongside demographics, psychographics, and sociographics.
Pros
- Focused topic for marketers interested in faith and consumer behaviour.
- Combines research, case studies, and a structured framework.
- Focused topic for marketers interested in faith and consumer behaviour.
- Combines research, case studies, and a structured framework.
- Offers ten specific “spiritugraphics” for considering faith-related consumer preferences.
- Clear relevance to brand strategy and market segmentation.
Cons
- −The emphasis on US consumer research may limit its direct relevance to other countries.
- −The research focus described is narrower than the full diversity of faiths, cultures, and consumer groups.
- −The emphasis on US consumer research may limit its direct relevance to other countries.
- −The research focus described is narrower than the full diversity of faiths, cultures, and consumer groups.
- −Its usefulness may be more limited for readers outside marketing, branding, or consumer research.
Based on user reviews collected from publicly available sources.