Lingerie

Best Lingerie in the UK: Lindex and Top Stores for Lace, Nursing Bras, and Brazilian Briefs

Why the right lingerie matters

Underneath every outfit lies the foundation that makes you move with confidence: lingerie. It’s not just underwear — it’s comfort, silhouette, and sometimes a little secret that changes how your clothes sit and how you feel. Whether you’re slipping into a tailored blazer or a soft weekend sweater, the right bra and briefs make the difference between fidgeting and feeling flawless. Think of lingerie like the bedrock of a building; get it right and everything above looks and feels better.

Lindex: Scandinavian simplicity and quality

Lindex brings that effortless Scandinavian touch to lingerie with designs that favour clean lines, subtle femininity and reliable fit. Known for pieces like delicate lace Brazilian briefs and practical yet pretty nursing bras, Lindex focuses on everyday elegance. If you’re hunting for a lace Brazilian brief that balances cheeky cut with comfortable coverage or a Merino wool nursing bra that’s soft against sensitive skin, Lindex is often a go-to. Expect thoughtful fabrics, easy-to-wear shapes and sizes that cater to a broad range of women.

What you can expect from Lindex pieces

Lindex tends to prioritize breathable fabrics, lightweight lace trims and straightforward sizing. Bras commonly come in band sizes like 32, 34 and 36 inch with cup letters, while briefs follow UK sizing systems that translate easily to inches at the hip. Their nursing bras, such as merino wool options, mix natural fibres with smart construction — soft underbands, simple clasps and seamless cups — so late-night feeds are less about fuss and more about comfort.

Other leading UK stores to browse

If you want to compare styles, prices and fabric choices, the UK market offers plenty of options beyond one brand. Each store brings its own vibe — high-street affordability, specialist design, or full-on sensuality — so it pays to shop around.

Marks & Spencer

Marks & Spencer is famous for reliable basics and expert fit. From everyday cotton briefs to supportive underwired bras, M&S balances comfort with excellent value. Their lingerie lines often include extended sizes and practical styles that last wash after wash, making them a staple in many wardrobes.

John Lewis & Partners

John Lewis is the place to find quality, varied brands under one roof. You’ll discover everything from designer lace sets to well-made basics. Their fitting services and curated selections help you compare cuts and fabrics in a single trip or online browse.

Boux Avenue

Boux Avenue focuses on fashion-forward lingerie with plenty of lace, bold colours and matching sets. If you want a set that’s a bit more playful — think velvet trims or patterned mesh — Boux Avenue offers flattering silhouettes that read fashionable without being over the top.

ASOS

ASOS is ideal for trend-led finds and a wide range of brands in one place. Here you’ll see everything from tiny bralettes to structured balconette bras, and you can filter by size, style and price. It’s perfect when you want variety and speedy browsing.

Ann Summers

Ann Summers leans into sexy and adventurous lingerie, specialising in bold bra-and-brief sets, corsetry and special-occasion pieces. If your aim is drama or something that reads boudoir, this is the high-energy corner of the market.

H&M

H&M brings affordable, fashion-forward lingerie to the high street. Expect simple bralettes, basic briefs and seasonal lace pieces that follow contemporary trends. It’s a good stop for budget-conscious shoppers who still want style.

Popular lingerie styles and when to wear them

Lingerie isn’t one-size-fits-all; different cuts and fabrics serve different needs. Let’s break down the most-loved styles and when they shine.

Brazilian briefs

Brazilian briefs sit between a classic brief and a thong, offering a flirtier cut without full exposure. They often feature lace panels or scalloped edges and are great under skirts and slimmer trousers because they reduce visible lines while still feeling playful.

Lace bralettes

Bralettes are soft, typically unlined and wire-free — a favourite for lounging, low-impact days or layering under sheer tops. Lace bralettes bring femininity without structure, so if you’re after comfort with a pretty finish, this is your match.

Nursing bras

Nursing bras prioritise easy access, support and softness. Modern designs blend function with style — think breathable merino wool blends or smooth cotton with clip-down cups — so new mums don’t have to choose between practicality and looking and feeling attractive.

Shapewear and smoothing pieces

Shapewear ranges from light-smoothing briefs to full bodysuits. These pieces are like magic tape for your silhouette: they help garments drape better and are indispensable for formal wear or figure-hugging outfits. Choose breathable fabrics for all-day comfort.

How to choose the right size

Fit is everything. A well-fitting bra supports, shapes and disappears under clothing; the wrong size can cause discomfort and distort how outfits look. Measuring is simpler than you think and works great at home.

Measure your band size

Wrap a tape measure snugly around your ribcage just under the bust and record the number in inches. If you get an odd measurement, round to the nearest even number to match common band sizes — so 33 inches becomes 34. The band should feel firm but not tight.

Measure your bust

Measure around the fullest part of your bust while keeping the tape level. Subtract your band measurement from this bust measurement; the difference in inches gives you your cup size. For example, a 4-inch difference commonly indicates a C cup. If you’re unsure, try a couple of sizes — manufacturers vary — and pay attention to how the band and straps feel.

Briefs and hip sizing

For briefs, measure around the widest part of your hips in inches. Compare that number to store size charts. Remember, lace and stretch fabrics can accommodate a range of sizes, while structured cotton or satin is less forgiving.

Fabric and care: keeping lingerie beautiful

Treat your lingerie like you would a delicate vase — gentle handling prolongs life. Fine fabrics like lace and silk deserve special care to maintain shape and softness.

Washing tips

Handwashing in cool water with a mild detergent is ideal, but if you use a machine, place pieces in a mesh laundry bag and use a delicate cycle. Hot water and rough spinning can warp underwires, fade colours and stretch elastic, so keep it cool.

Drying and storage

Never tumble dry delicate bras or lace briefs; instead, reshape and lay flat to air dry. Store bras with cups nested to retain shape and keep lace folded gently. Think of storing lingerie like treating a favourite book — flat and carefully, not jammed into a tight space.

Sustainable and ethical lingerie options

Conscious shoppers can now find lingerie that pairs style with sustainable practices. More brands are using recycled fibres, organic cotton and better manufacturing transparency, so your next set can be pretty and planet-friendly.

Brands to consider

Lindex has sustainability initiatives in some collections, and larger retailers like H&M offer “Conscious” lines that use recycled or organic fabrics. For specialized eco-focused labels, brands such as Organic Basics focus on long-lasting basics made from recycled materials. If sustainability matters to you, look for certifications and clear material lists on product pages.

Styling lingerie as outerwear

Lingerie can be a bold fashion tool if styled confidently. A lace bralette under a loose blazer, a corset top layered with a silk shirt, or a camisole with tailoring can turn innerwear into the focal point of an outfit.

Tips for a polished look

Balance is key: if your lingerie is revealing, pair it with structured or high-waisted pieces to anchor the outfit. Match textures — silky camis with matte wool — and use layers to make daring choices feel intentional rather than accidental. Accessories like a blazer or chunky scarf can add sophistication and keep things chic.

Price ranges and how to get value

Lingerie prices vary widely: basic briefs and bralettes can be found in the budget-friendly range, while designer lace sets sit at the higher end. A typical high-street brief might be under £10, everyday bras often fall between £20 and £50, and luxury or speciality nursing bras can be £60 and above.

When to invest and when to save

Invest in your staples: a well-made everyday bra and a smoothing piece are worth spending a bit more on, because they’ll last longer and keep their shape. Save on trend-led pieces or seasonal lace sets that you’ll rotate less often. Sales, outlet sections and multi-buy deals are great ways to get quality without breaking the bank.

Final tips for confident lingerie shopping

Buy for fit first and fashion second. Don’t be afraid to try different brands and sizes — what fits perfectly in one label may not in another. Keep a mental list of what you want: support, seamless lines, soft fabrics or a sultry set for date night. With a small bit of experimentation, you’ll build a lingerie drawer that feels tailor-made for your life and style.

Whether you lean toward the minimal Scandinavian feel of Lindex or prefer the varied offerings of M&S, John Lewis, Boux Avenue and others, the UK market has a rich selection to choose from. Treat lingerie as both practical and personal — the right pieces will lift not only your figure but your mood too.

Conclusion

Great lingerie is an everyday luxury: a small investment that reshapes how your clothes fit and boosts your confidence. From Lindex understated Scandinavian pieces to the diverse ranges at M&S, John Lewis, Boux Avenue, ASOS, Ann Summers and H&M, there’s something for every taste, budget and body. Focus on fit, care for delicate fabrics and consider sustainable options if they’re important to you. With thoughtful choices and a little trial and error, you can build a lingerie collection that feels truly yours.