General users who are non-professional content creators and enjoy casual sports. Self-identified social media enthusiasts 65% who tend to record videos for memories and sharing in close circles:
1.Hiking traveling daily and generic outdoor activities
2.Daily vlogging
Key touch points:
1.Social media from highest priority to lowest :
Youtube instagram tiktok facebook
2.Official product page
3.Offline stores
Insta360 x4 air
Self-identified sports enthusiasts whopaymoreattention to the weight of the camera:
1.Skiing camera selfie stick sensitive to weight
2.Biking road cycling and mtb. Chin computer mounts sensitive to weight
3. Motorcycling chin chest mounts sensitive to weight
Key touch points:
1.Social media from highest prioritytolowest : youtube tiktok instagram facebook
2. Official product page
3. Nternal circle: reddit facebook groups groupchats
4. Offline stores
Basic information
- Product name: insta360 x4 air
- Position: the lightest 8k 360 camera
- Slogan: pack light shoot 8k
- Key concept: light portable fun to use
- Best value for money
- Release date: early october
- Price: between x5 and x3
Core features
- Lightweight & portable 165g
- 8K 360 video
- Versatile & durable
- Ai-powered editing
- Endless creativity
Lightweight & portable 165g
A sleek 165g camera bursting with potential. Slips into any bag or pocket is light enough for your kid to handle and doesn't weigh you down as you move. Perfect for sports vlogs and travelyou won't even notice it's there.
Com...
Brand: INSTA360
Delivery Time: Next Day
General users who are non-professional content creators and enjoy casual sports. Self-identified social media enthusiasts 65% who tend to record videos for memories and sharing
