The sephia sui sui dropper is a squid egi lure with a twist. Unlike many other egis, this version is balanced to sink slowly with a horizontal profile, allowing the lure to maintain its position in the upper layers of the strike zone for much longer. For added attraction, even when stationary, flash boost technology is incorporated into the sephia sui sui dropper. The patented flash boost system uses a reflecting mirror suspended by micro-springs, which catches light and uv rays to draw squids in throughout the water column. The continuous movement of the mirror within the body is generated by kinetic energy, which is highly effective for these visual hunters when the sephia sui sui dropper is paused. Two uv bright areas have also been added to provide maximum visual attraction in low-light conditions.