Préférence contains an anti-fading system. The high concentration of permanent dyes contained in the gel formula with oil offers up to 8 weeks of very intense, shiny and expressive color**. Up to 100% coverage of gray hair*.
For all types of hair.
Up to 8 weeks of bright color* and a unique floral scent. The shine protecting conditioner has been enriched with a uv filter and a vitamin e derivative. Use it once a week to maintain the color's shine. Préférence offers premium products inspired by professional coloring to achieve even better results at home. The gel-like, non-flowing consistency even better covers the hair fibers for luminous, long-lasting color in less time. Now ready to rinse after just 25 minutes. *Instrumental tests.
**Consumer test.
Préférence contains an anti-fading system. The high concentration of permanent dyes contained in the gel formula with oil offers up to 8 weeks of very