Amaranth in the UK: Where to Buy, How to Cook, and How to Get the Best Value

What is amaranth?

Amaranth is an ancient grain that’s making a big comeback in modern kitchens. Think tiny, pearl-like seeds that pack a punch of nutrition and can be used like porridge, ground into flour for baking, or popped like tiny popcorn. If you’re curious about a gluten-free, protein-rich staple to add to your pantry, amaranth deserves a spot on your shopping list.

Origin and common forms

Originally grown in the Americas, amaranth comes to us in several forms: whole seeds, flours, and puffed grains. Whole seeds are the most versatile, while amaranth flour is fantastic for adding density and a nutty flavor to baked goods. You’ll often find 8 oz and 1 lb bags in stores, and larger 2 lb to 5 lb options at health shops or online bulk sellers.

Nutritional benefits of amaranth

Why all the hype? Amaranth is a nutritional powerhouse. It offers a rare blend of high-quality plant protein, fiber, and minerals in a tiny, easy-to-store package. It’s one of those ingredients that quietly boosts the nutrition of a meal without demanding center-stage culinary choreography.

Protein and amino acids

Amaranth contains more protein than many other grains and includes lysine — an amino acid that’s often limited in plant foods. That makes it a smart choice for vegetarians and anyone looking to broaden their protein sources.

Vitamins, minerals, and fiber

Expect a good dose of iron, magnesium, phosphorus, and calcium along with a respectable fiber content. These nutrients support bone health, energy metabolism, and digestive regularity—think of amaranth as tiny power pellets for everyday health.

Gluten-free and easy on digestion

Amaranth is naturally gluten-free, which is great for people avoiding gluten or experimenting with alternative grains. It’s also relatively gentle on the stomach, though anyone with specific grain sensitivities should test small amounts first.

How to cook and use amaranth

Amaranth is flexible. You can cook it like porridge, stir it into stews, pop it for cereal toppings, or grind it into flour for breads and pancakes. It has a slightly chewy texture and a toasty, nutty flavor that complements both sweet and savory dishes.

Stovetop porridge

For a simple breakfast, simmer 1/2 cup of amaranth with 1 1/2 cups of water (or milk) until it thickens, about 20 to 25 minutes. Finish with fruit, honey, or a drizzle of nut butter—comfort food that’s also wholesome.

Baking with amaranth flour

Amaranth flour adds depth and a moist crumb to baked goods, but it’s best used blended with other flours. Try swapping 1/4 to 1/3 of the wheat flour in a recipe with amaranth flour to start—think muffins, quick breads, and pancakes.

As a rice substitute or salad addition

Cooked amaranth can replace rice or couscous in many recipes. It makes a lovely base for grain salads, especially when mixed with herbs, roasted veg, and a bright vinaigrette.

Buying amaranth in the UK: what to expect

If you’re looking to buy amaranth in the UK, you’ll find options in supermarkets, health-food stores, and online. Prices vary depending on brand, whether it’s organic, and the pack size. Typical sizes range from 8 oz bags for casual users to 1 lb and larger bulk options for regular cooks.

Typical pack sizes and price ranges

Expect small 8 oz packs to cost between £2.50 and £4 depending on brand and whether it’s organic. A 1 lb bag often sits between £4 and £8, while bulk purchases (2 lb to 5 lb) from specialist stores or online marketplaces can be more economical per ounce. Buying in larger quantities usually cuts the per ounce cost, especially for staples you use regularly.

Top UK stores that stock amaranth

Below I list reliable places to buy amaranth in the UK. These include mainstream supermarkets, health-food chains, and online marketplaces—so you can pick what's most convenient for you.

Tesco

Tesco carries a selection of grains and health foods that often includes amaranth in its World Foods or health aisles. It’s a good spot for mid-range prices and occasional promotional deals, especially if you buy 1 lb bags during offers.

Sainsbury’s

Sainsbury’s stocks a modest range of alternative grains and flours. Look in the baking and world foods sections for both whole seeds and sometimes amaranth flour. Their Taste the Difference and premium ranges occasionally offer organic choices too.

Waitrose

Waitrose typically features higher-end and organic options. If you’re after certified organic amaranth or loose bulk options, Waitrose and its online service can be convenient—expect to pay a bit more for premium sourcing and organic labels.

Asda and Morrisons

Asda and Morrisons both carry health-focused products and sometimes stock amaranth. These supermarkets are good for budget-friendly packs, and you can often find multipacks or own-brand alternatives that offer decent value.

Holland & Barrett

Holland & Barrett is one of the best-known health-food chains in the UK for alternative grains, flours, and bulk foods. They stock various pack sizes and brands, including organic amaranth, making them an excellent pick for shoppers focused on health credentials.

Planet Organic and Whole Foods Market

Planet Organic and Whole Foods Market are ideal if you want high-quality, often organic amaranth with transparent sourcing. Prices are higher, but the selection and expert staff make these stores worthwhile if quality matters most to you.

Ocado and Amazon UK

Both Ocado and Amazon UK offer a wide range of amaranth brands and pack sizes. Ocado is great for grocery-stack shopping, while Amazon often has competitive pricing and bulk options for home delivery—perfect if you prefer shopping online.

Local ethnic grocers and independent health shops

Don’t overlook local Indian, African, or Latin American shops—these can be treasure troves for grains like amaranth at very good prices. Independent health-food stores also often carry loose or bulk amaranth, which is a smart option if you want to control pack size and waste.

Tips for getting the best value

Want the best deal? Small tweaks in where and how you buy make a big difference. Whether you’re stocking up or trying amaranth for the first time, a few strategies will stretch your pounds further.

Buy in bulk when sensible

If you use amaranth regularly, buying a 2 lb or larger bag usually cuts the cost per ounce. Just be sure you’ll use it within a few months or store it properly—airtight containers and a cool, dark pantry will keep it fresh longer.

Compare prices online and watch for sales

Use supermarket apps, online marketplaces, and comparison sites to track price fluctuations. Signing up for newsletters or loyalty programs can unlock discounts and occasional coupons that make even premium brands affordable.

Check unit prices and pack sizes

Always compare the price per oz or per lb rather than just the sticker price. A larger bag might look expensive until you realize it’s far cheaper per ounce than the small packs sitting on eye level.

Recipes to try with amaranth

Ready to cook? Amaranth is low-maintenance and plays well in many recipes. Here are a few simple ideas to get you started that won’t require you to be a kitchen pro.

Breakfast amaranth porridge

Simmer 1/2 cup amaranth with 1 1/2 cups milk or water for about 20 minutes. Sweeten with honey or maple syrup and add fruit, nuts, or seeds. It’s a warm, comforting start to the day—think of it as oatmeal’s friendlier cousin.

Amaranth salad with roasted veg

Cook 1 cup of amaranth and let cool. Toss with roasted peppers, courgette, red onion, herbs, olive oil, and lemon juice. This makes a hearty side or a light main, perfect for meal prep.

Amaranth pancakes and flatbreads

Mix 1/4 cup amaranth flour with 3/4 cup regular flour and other pancake ingredients for a nutty twist. You can also experiment with making small savoury flatbreads by combining cooked amaranth with herbs and frying spoonfuls in a pan.

Is amaranth right for you?

Amaranth is versatile and nutritious, but is it the right addition to your diet? For many people, yes. It’s particularly useful for those seeking plant-based protein, a gluten-free alternative, or a nutrient-dense grain to rotate into weekly meals.

Who benefits most

Vegetarians, vegans, and anyone looking to diversify their grains will find amaranth valuable. It also suits people aiming to increase mineral intake or add more fiber to their diet. Athletes may appreciate the protein boost for recovery meals too.

Allergies and sensitivities

Amaranth is gluten-free, but anyone with unusual grain sensitivities should start with small portions. If you have known seed or grain allergies, check with a healthcare professional before making it a regular part of your diet.

Sustainability and sourcing

Where amaranth comes from matters. Organic and fairly sourced amaranth not only supports better farming practices but can also mean fewer pesticides and a higher nutrient profile. It’s worth considering the source if you’re buying regularly.

Organic vs conventional

Organic amaranth often costs more, but you’re paying for certified farming processes and sometimes better farm wages. If budget allows, a weekly swap to organic is an easy way to cut down on potential pesticide exposure.

Supporting ethical and local suppliers

Look for brands that share their sourcing story—some work directly with growers and cooperatives, helping local economies. Buying from independent UK sellers or fair-trade labelled producers can be a small but meaningful way to support sustainable practices.

Conclusion

Amaranth is a tiny grain with big benefits: high-quality protein, minerals, and adaptable cooking uses. In the UK you can find it across mainstream supermarkets, health-food stores, and online. By comparing unit prices, buying in bulk when it makes sense, and choosing trusted sources, you can enjoy amaranth regularly without breaking the bank. Give it a try in porridge, salads, or baked goods—you might be surprised how quickly it becomes a pantry favourite.