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If you love watches, you already know they’re more than timekeepers — they’re miniature statements on your wrist. Whether you’re searching for a day-to-night dress watch, a casual everyday piece, or a smartwatch to keep pace with your life, the UK market has options to suit every taste and budget. In this guide I’ll walk you through standout collections from Sekonda and Grace & Co Jewellery, point you to other strong UK retailers, and share practical tips for choosing, styling, and caring for your watch so it lasts for years.
Sekonda and Grace & Co each bring something different to the table. Sekonda is known for delivering accessible, dependable styles — think classic silhouettes and modern nods without the hefty price tag. Grace & Co tends to curate on-trend designer and high-street brands, offering a mix of fashion-forward pieces like Hugo and Olivia Burton. If you want variety — from everyday quartz pieces to bold statement watches — focusing on these stores is a smart move.
Sekonda has built a reputation on being reliable and wallet-friendly while still offering designs that feel current. Their collections range from pared-back “Easy Reader” models to mesh bracelets and leather straps that mimic more expensive looks. For shoppers who want a good-looking watch without overthinking the maintenance or the price, Sekonda is often a go-to. Their watches are designed for everyday wear and make excellent first watches or smart additions to a growing collection.
If you’re browsing, keep an eye out for models that pair classic aesthetics with useful features. Watches listed often include gold-case styles with stainless bracelets, straightforward silver cases with black dials, and originals with leather straps and gold accents. Sekonda also offers Nordic-style mesh bracelets and casual nylon-strap models for a sportier feel. These options cover formal, casual, and weekend vibes — perfect if you want one brand that can handle different roles in your wardrobe.
Grace & Co acts like a style scout, bringing together brands like Hugo, Accurist, Nomination Time, Olivia Burton and Tommy Hilfiger. The strength here is curation: you’ll find refined mesh straps, two-tone bracelet watches, floral dials, and colorful accents that are on-trend but wearable. If you enjoy shopping by aesthetic — say, vintage-inspired florals or minimalist metallics — Grace & Co makes that search easier with handpicked options.
From the Grace & Co listings, notable options include the Hugo Smash with a mesh strap roughly 1.69 inches across for bold wrist presence, the Hugo Stamp classic multi-dial at about 1.65 inches, and Olivia Burton’s delicate 1.34-inch signature floral T-bar for a more feminine touch. You’ll also spot two-tone Accurist pieces and Tommy Hilfiger designs blending blue, gold and mesh for a contemporary smart-casual look. These pieces show how Grace & Co mixes statement and subtler styles.
While Sekonda and Grace & Co are excellent starting points, the UK has many other reliable retailers. Stores like H. Samuel, Ernest Jones, WatchShop, John Lewis, Argos, Beaverbrooks and Goldsmiths offer broad selections across price ranges. Each retailer brings different strengths: H. Samuel and Argos for value and national reach; Ernest Jones and Goldsmiths for more premium brands; WatchShop for online convenience and frequent deals; and John Lewis for trusted customer service and curated ranges.
If you’re hunting for designer names or niche watch types, match the retailer to the need. Want fashion-led brands like Michael Kors or Daniel Wellington? Try Grace & Co or WatchShop. After a dependable everyday piece? Sekonda, Argos or H. Samuel have solid collections. Craving a luxury mechanical watch? Ernest Jones and Goldsmiths will present premium options and in-store expertise. Treat retailers like tools in a toolbox: each one fits a particular purpose.
Before you buy, it helps to know the basic mechanics. Quartz watches use a battery and are extremely accurate; they’re low-maintenance and perfect for everyday wear. Automatic and mechanical watches are driven by springs and motion — they have character, a ticking soul, and often attract collectors. Smartwatches add health tracking, notifications, and connectivity to the mix. Your lifestyle and tolerance for maintenance should guide which movement you choose.
Pick quartz for accuracy and ease — ideal if you want “set it and forget it.” Choose an automatic if you enjoy the ritual of winding and owning a piece with craftsmanship; these tend to become heirlooms. Opt for a smartwatch if you need fitness tracking, notifications, or integration with your phone. Remember: you can own more than one type; many collectors balance a mechanical dress watch with a smartwatch for workouts.
Size matters. Too large a case looks clunky; too small and the watch can disappear on your wrist. Men’s watch cases commonly range from about 1.34 inches to more than 1.8 inches in diameter. Women’s pieces often sit between 1.18 and 1.5 inches. Personal taste is crucial — some people love oversized pieces, others prefer a vintage, smaller look — but a helpful rule is to choose a case that complements your wrist size and the proportions of your hand.
Here are some quick conversions to visualize what works. A 43 mm watch equates to roughly 1.69 inches — a bold size that suits broader wrists or those who want a statement piece. A 42 mm model is about 1.65 inches and remains comfortably sporty. A 34 mm watch equals approximately 1.34 inches and often reads as elegant and compact, great for smaller wrists or more classic dressing. Measure your wrist in inches and then compare; under 6.5 inches often suits smaller cases, 6.5–7.5 inches accommodates mid-sized cases, and over 7.5 inches can carry larger styles.
Watch cases and straps come in stainless steel, plated alloys, leather, silicone and more. Stainless steel is durable and resists scratches well; plated gold or rose-gold finishes look dressy but can show wear over time. Leather straps feel luxe and break in with character, while nylon or silicone straps are great for sports or casual settings. Look for sapphire or mineral glass on the crystal — sapphire is much more scratch-resistant, which matters if you wear the watch daily.
If you’re active, silicone or nylon straps handle sweat and are easy to clean. For office and formal wear, leather or metal bracelets bring a smart finish. Mesh bracelets are a great middle ground — comfortable and stylish without being flashy. Also consider quick-release spring bars: they make swapping straps easy so you can change a watch’s personality in minutes without tools.
Your watch should feel like a natural extension of your style. Think of it like shoes: one pair won’t suit every outfit, but a small collection of versatile watches will cover most occasions. A metal bracelet can transition from desk to dinner, a leather strap reads classic and tailored, and a colorful or patterned dial brings personality to casual looks. When in doubt, match metal tones to your other accessories — gold with gold, silver with silver — for a cohesive look.
Men: Choose a case size that balances your wrist, and match the formality of the watch to the event — slimmer cases for suits, chunkier pieces for casual wear. Women: Don’t be afraid to wear larger cases if you like the look; oversized watches can be bold and modern. For both: a slim watch under a shirt cuff gives a refined silhouette, while a chunkier watch pairs well with rolled sleeves and casual jackets.
Smartwatches are fantastic for fitness tracking, smart notifications and daily convenience. But they can feel disposable compared to a classic watch that gains character with age. If you’re building a versatile collection, consider both: a smartwatch for workouts and busy days, and a classic quartz or automatic for evenings, meetings, and when you want something timeless on your wrist.
Choose a smartwatch if you want heart-rate monitoring, GPS, mobile payments, or seamless phone integration. They’re also great for people who want to reduce phone checking and keep data about their activity. On the flip side, a classic watch often makes a better impression in formal settings and requires less frequent charging — it’s the accessory that quietly signals taste rather than tech reliance.
Set a budget before you browse. Affordable watches under £100 (roughly $130) can offer great style and solid reliability; mid-range options up to several hundred pounds offer better movements and materials, while luxury pieces climb into the thousands. Watch for sales around key shopping periods, and check multiple UK retailers — sometimes the same model appears at different prices across stores. Signing up for newsletters from retailers like WatchShop or high-street stores can yield discount codes and early access to promotions.
True value often comes from materials and movement quality, not just name recognition. A stainless-steel case, sapphire crystal, and a reputable quartz or automatic movement are good indicators. For fashion brands, evaluate reviews and the warranty offered. If a piece offers a solid warranty and replacement parts, you’re likely buying from a retailer who stands behind their products — that’s worth paying a bit more for.
Routine care keeps a watch looking and performing its best. Wipe metal bracelets and cases with a soft cloth, and condition leather straps occasionally to prevent cracking. Avoid exposing non-water-resistant watches to water and keep mechanical watches serviced every few years to maintain accuracy. Simple habits — like removing your watch during heavy manual work — can save you a repair bill and help your piece live a long, healthy life.
Store watches in a dry place away from direct sunlight and strong magnets, which can affect timekeeping. If you own several watches, a compact watch roll or box protects them from scratches. For automatic watches, consider a watch winder if you rotate pieces frequently so they’re ready to wear. Lastly, keep receipts and warranty documents in case you need service — it’s proof of purchase and gives you leverage for repairs.
Choosing the right watch in the UK is both a practical and personal journey. Sekonda offers dependable, stylish pieces that won’t break the bank, while Grace & Co Jewellery brings curated designer flair for trend-conscious shoppers. Pair those options with other trusted UK retailers and you’ve got access to nearly any style or price point. Remember the basics — size, movement, materials and how the watch fits your lifestyle — and you’ll pick a piece that not only tells time but also tells your story. Happy hunting, and enjoy the process of finding a watch that truly fits you.
