Pets Calm Down price list
Last updated Sunday, 20 Sept 2026
Pets Calm Down
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Last updated Sunday, 20 Sept 2026
Pets Calm Down started as a small idea and a big heart. Founded in the early 2010s by a pair of animal lovers who were frustrated with noisy, crowded pet shops, the store opened its first doors in a quiet suburban high street in the UK. The founders wanted a calm, low-stress environment for pets and owners alike — a place where anxious animals could be handled gently, and where knowledgeable staff prioritized welfare over quick sales.
From day one, Pets Calm Down positioned itself as different. The branding wasn’t flashy. Instead, it leaned on soft colors, soothing music, and clear signage that reassured nervous animals. They trained staff to read body language in cats and dogs, to use low voices, and to allow extra space for reactive pets. This approach helped the shop carve out a niche: people who needed a gentler shopping experience for their animals.
Pets Calm Down has a simple mission: reduce stress for pets and improve the human-animal bond. Their values focus on empathy, education, and evidence-based care. Unlike big-box retailers chasing volume, Pets Calm Down emphasizes quality interactions and long-term animal welfare. The store often collaborates with local vets and behaviorists to build trust and credibility.
One of the standout elements of Pets Calm Down is their emphasis on educating pet owners. They run in-store workshops on topics like crate training, separation anxiety, and enrichment for small animals. The goal is practical: help owners solve everyday problems without resorting to impulse buys or quick fixes that don’t work long-term.
Pets Calm Down carries a carefully curated selection of products. Instead of stocking hundreds of brands, they choose items that are gentle, well-reviewed, and proven to help calm and comfort pets. You’ll find calming chews, pheromone diffusers, soft bedding, slow feeders, sensory toys, and a tight selection of premium foods. The idea is to provide solutions, not clutter.
Beyond products, the store offers services that cater to anxious animals: private shopping sessions, home-visit consultations, and behavioural assessments. These services target pet owners who need help but are overwhelmed by conventional pet shop environments. The private appointments give anxious pets the space they need to feel safe.
As consumer habits shifted, Pets Calm Down expanded online. Their website focuses on helpful content — blog posts about anxiety in pets, video tutorials, and downloadable checklists. SEO was part of their growth plan: they optimized product pages for phrases like “calming products for dogs UK” and “anxiety help for cats.” This content-first approach helped them reach a national audience while keeping their core ethos intact.
On social media, Pets Calm Down keeps things honest and compassionate. They share before-and-after stories, training snippets, and user-generated photos of relieved pets. Their tone is human: conversational, empathetic, and practical. This approach built a loyal online community that spreads word-of-mouth recommendations more powerfully than any paid campaign.
While many businesses chased rapid expansion, Pets Calm Down grew deliberately. They opened a handful of locations across the UK in areas with high pet ownership but limited behavioral support. Each store doubles as a mini resource centre where owners can book workshops or get one-on-one advice. They also partner with animal shelters and therapy dog programs to support rehoming and rehabilitation.
Local veterinary clinics, behaviorists, and trainers often recommend Pets Calm Down products and services. The store’s team hosts meetups with professionals to discuss real-world solutions for pet stress. These partnerships are practical — they reduce trial-and-error buying and speed up successful outcomes for pets and owners.
Pets Calm Down takes sustainability seriously. From biodegradable poop bags to eco-friendly toys, their product selection reflects a responsibility to the planet. They also emphasize ethically sourced food brands and avoid stocking products tied to poor farming practices. It's a small but consistent effort to align pet care with environmental responsibility.
The store publishes sourcing information for its main suppliers. Customers can see where products come from, how they’re made, and why they were chosen. This transparency builds trust and helps customers make informed decisions that match their values.
Customer service is a cornerstone of Pets Calm Down's reputation. Staff are trained to listen first and sell second. When a customer walks in worried about a stressed cat, they get time — not a pushy sales pitch. This pattern leads to repeat business: owners who find solutions return and recommend the shop to friends.
Pets Calm Down runs a modest loyalty program that rewards thoughtful purchases: discounts on repeat orders of food, free consultations after a certain spend, and early access to workshops. The rewards focus on care rather than bargains, reinforcing the store’s mission to support healthy, calm pets.
Let’s compare Pets Calm Down to popular UK retailers. The main competitors are Pets at Home, Pets Corner, VioVet, Jollyes, and online platforms like Zooplus. Each has strengths, but none combine the exact mix of behavioural focus, curated products, and local outreach that Pets Calm Down offers.
Pets at Home is the biggest high-street pet retailer in the UK, with many products and services, including grooming and vet clinics. It’s convenient and broad in scope. But scale brings standardization. Pets Calm Down wins on personalized attention and behavioral specialization. Where Pets at Home is a one-stop shop for supplies and services, Pets Calm Down is a niche expert for anxious pets and owners seeking bespoke help.
Pets Corner markets itself as a specialist with a strong in-store experience and local focus. That makes it closer to Pets Calm Down in spirit. However, Pets Corner has broader product lines and more storefronts. Pets Calm Down differentiates by narrowing its focus further: calming and behavioural products, quiet shopping experiences, and direct partnerships with trainers and vets. If your primary need is solving anxiety, Pets Calm Down can be a better match.
VioVet and Zooplus are online giants known for competitive pricing and vast inventories. They’re great for routine supplies and bulk buying. Pets Calm Down can’t match the low prices or selection breadth, but it offers something online retailers don’t: tailored advice, in-person assessments, and curated recommendations based on observed behaviour. For owners dealing with a stressed pet, expert guidance can be more valuable than a discount.
Jollyes occupies a middle ground with a selection of products and local branches. It offers a practical in-store experience, but it tends to focus on sales and promotions. Pets Calm Down trades promos for trust-building. You won’t find clearance aisles here; you’ll find staff who can help interpret a dog’s body language and recommend a plan that works over weeks, not just a single purchase.
Price matters, but value matters more. Pets Calm Down’s prices skew slightly higher than discount chains. That reflects careful sourcing, staff training, and in-person services. For many customers, the premium is worth it because it reduces the cost of trial-and-error purchases and prevents behavior problems that can get expensive. When a sofa is saved from being shredded or a cat avoids chronic stress, the upfront cost feels justified.
The store is upfront about why some items cost more. They explain ingredient quality, manufacturing practices, and expected lifespan of products. This transparency helps customers feel confident that they’re buying effective solutions, not just premium packaging.
Like any small specialist retailer, Pets Calm Down faces challenges. Competing with big online prices and keeping staff skilled and up to date are ongoing tasks. They also must maintain consistency across locations while preserving the boutique feel. But these challenges are also opportunities: offering subscription plans for calming products, expanding teleconsultation services, and building an online learning hub are logical next steps that blend convenience with expertise.
Opportunities include franchising the concept to maintain local expertise but grow reach, creating a signature line of calming products, and partnering with more veterinary practices to become the go-to rehab and calming partner. They could also scale workshops into online courses and memberships for owners who want ongoing support.
Real stories show why Pets Calm Down works. One dog owner found immediate help for separation anxiety through a private consultation and a tailored plan combining enrichment toys and graduated departures. A cat owner used the store’s product recommendations and saw a marked drop in hiding and overgrooming. These aren’t marketing claims — they’re outcomes tied to a human-centered approach and practical advice.
Customers pick Pets Calm Down because they want answers, not a checkout queue. They want staff who listen, explain, and follow up. They want a place where their pet won’t be startled by blaring music or fluorescent lights. In short, they choose calm — and that choice often pays off for the animal’s wellbeing.
Pets Calm Down proves that a focused mission can carve out a meaningful niche in a crowded market. It blends humane care with clear advice and a curated product range to help anxious pets and the people who love them. It’s not the cheapest option, and it’s not the biggest, but for owners who need solutions rather than shelves, it often becomes the most trusted one.