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Think of ponytail holders as the unsung heroes of your hair routine — small, simple, and utterly transformative. A good holder keeps your hair in place during a workout, a commute, or a night out, while a poor one can tug, snag, or vanish into a tangle. Beyond utility, ponytail holders are a style detail: bows, scrunchies, and patterned elastics can finish an outfit like a necklace or a pair of shoes. Curious which options suit your everyday life? This guide breaks down where to buy the best holders in the UK, focusing on recognizable retailers and smart buying tips so you get function and flair without wasting money.
If you like clean Scandinavian design and playful details, Lindex is worth a look. Their ponytail holders range from simple elastics to decorative pieces like the Hair Elastic With Bow and themed 2-pack Hair Elastics With Norwegian Flag Bows — perfect if you want a subtle national nod on a headband. Lindex also offers multi-packs such as 3-pack Hair Elastics and 5-pack Hair Elastics, which are great for rotation so you never have to dig for a replacement. For those who prefer volume, their 2-pack Scrunchies add a soft, retro touch. Buying in packs at Lindex makes sense if you’re building a small collection without splurging.
Small embellishments like bows or little flag accents lift a basic elastic into an accessory. They’re ideal when you want a subtle focal point: put your hair up and let the bow peek out like the cherry on top. If you’re wearing neutral clothing, a bow elastic can add a playful contrast; if your outfit is already loud, choose a small accent for balance. These are also easy conversation starters—“Where did you get that?”—which is always a bonus.
Scrunchies are back in a big way. The soft fabric cushions hair, reduces creasing, and offers a comfortable hold for long wear. Lindex’s multi-packs and 3- or 5-packs cater to people who like switching styles daily or need extras for the gym bag, office drawer, and weekend bag. Think of them as wardrobe essentials: having a few reliable pieces on rotation keeps your hair healthy and your options flexible.
When you want quick access to ponytail holders alongside toiletries, Boots and Superdrug are go-to high-street names. They stock a wide mix: branded elastics, budget multi-packs, and seasonal novelty holders. Shopping in-store means you can feel the fabric, test the stretch, and judge whether a scrunchie is gentle enough for fine hair. Online, these chains often bundle deals with loyalty points or offers, making them handy for cost-conscious shoppers.
Boots tends to carry recognizable hair brands as well as its own affordable options. If you prefer mainstream names or need something hair-health-focused (like snag-free, coated elastics), Boots is a reliable place. They often have multipacks in neutral shades that blend with most hair colors — a practical pick if discretion is your thing.
Superdrug regularly updates its range with trend-led pieces, so you’ll often find cute seasonal designs and novelty elastics. Prices are friendly, making it easy to buy multiple styles to experiment with. Superdrug is a good stop if you like to try new looks without committing to higher price tags.
If you value durability and timeless design, check out department-style retailers like Marks & Spencer, John Lewis, and Next. These shops typically offer well-made elastics, minimalist scrunchies, and polished hair ties that pair well with smart-casual outfits. You’ll pay a little more for better materials, but these pieces last longer and look neater when worn with tailored clothes.
Marks & Spencer is known for reliable everyday items, and ponytail holders are no exception. Their elastics and scrunchies are often designed with longevity in mind, using thicker fabric or reinforced stitching. If you want handfuls of dependable holders that don’t let you down during a busy day, M&S is a sound choice.
John Lewis and Next offer a mix of premium basics and on-trend accessories. Expect a curated selection: silk-like scrunchies, thicker elastics for fuller hair, and neutral palettes that elevate an outfit. These retailers are ideal if your accessory drawer doubles as part of your fashion statement and you prefer elegant simplicity over loud novelty.
Fast-fashion retailers deliver lightning-fast trends at low prices, which is perfect when you want to try something bold without the price tag. Primark often sells bulk packs at a fraction of the cost, while H&M and ASOS balance trendiness with seasonal sophistication. These stores are great when you’re experimenting with color, bright patterns, or larger-than-life scrunchies.
Primark’s strength is affordability and quantity. If you go through elastics quickly or need a handful for a group activity, Primark’s bulk packs are a no-brainer. The downside? These pieces can be more disposable in the long run, so they’re best for short-term variety or themed events.
ASOS and H&M lean towards what’s current on the catwalk and social media. They offer saisonal colors, textured scrunchies, and designer-collab pieces that feel more fashion-forward. If your hair accessories are part of your outfit planning, these stores help you stay on-trend without a designer price tag.
For youth-oriented styles, unique handmade items, or endless variety, Claire’s, Etsy, and Amazon UK cover the spectrum. Claire’s focuses on playful, on-trend pieces for teens and young adults. Etsy is where artisans sell handmade scrunchies, ribbon elastics, and vintage-inspired bands. Amazon UK provides convenience and breadth — from hospital-grade hair bands to quirky novelty ties.
Claire’s is synonymous with fun hair accessories: glitter, charms, and themed sets that kids and teens adore. It’s where you go for birthday-party-ready pieces or something to complement a costume. Their stock is more about style than longevity, but the designs are reliably cute.
Etsy is perfect when you want a bespoke touch — think bespoke color palettes, silk scrunchies, or handmade bows. Amazon UK, by contrast, offers massive variety and review-driven buying. Want a 10-pack of matte black elastics or a handful of velvet scrunchies that promise no-snag wear? You’ll find it there, often with overnight delivery options if you’re in a hurry.
Picking the right holder is like choosing the right shoe — fit matters. For fine hair, go for slim elastics or fabric-covered ties that are about 1/8 to 1/4 inch wide to avoid slipping and creasing. Thick or curly hair benefits from wider bands or spiral-style holders that distribute tension across a 1/2 to 1 inch width and reduce breakage. If you’re active, seek holders described as “no-snag” or spiral elastics that hold securely during a run or workout.
Fine hair needs holders that don’t pull. Look for fabric scrunchies or thin covered elastics that provide grip without digging in. Avoid heavy metal clips or ultra-thick bands that can stretch fine hair out of shape after long wear.
Thicker and curlier textures need elasticity and space — wider bands or coiled holders work well. These spread pressure evenly and keep shape even when hair volume changes. For sports, choose holders labeled “strong hold” and consider double-banding for extra security.
Want your holders to stay looking and working great? Treat them like small pieces of jewelry. Rotate them to avoid overstretching any single band, wash fabric scrunchies every few weeks in cool water to remove product build-up, and air-dry flat. If an elastic starts to lose its stretch, repurpose it for low-tension uses like a wrist coil rather than throwing it away. Little habits extend lifespan and keep your hair healthier too.
Oil, hairspray, and sweat build-up will break down elastic over time. A gentle hand wash in cool water with mild detergent and a short air-dry can restore scrunchies and fabric-covered elastics. Avoid hot water and tumble drying — heat is elastic’s enemy and shrinks fabric faster than you’d expect.
Try mixing textures: a velvet scrunchie with a casual bun, or a tiny bow elastic on a half-up hairdo for a subtle accent. Stack thin elastics in complementary shades for a sporty look or pick a single statement scrunchie to anchor a monochrome outfit. Think of holders as accessories that add a punctuation mark to your overall style.
Prices vary widely: you can get a 10-pack of basic elastics for just a few pounds at budget retailers or pay more for silk scrunchies and designer ties. Multi-packs are cost-effective if you need a steady supply, while premium single pieces are worth it if you want longevity and gentleness on your hair. Consider cost per use: a pricier holder that lasts a year can be cheaper in the long run than disposable packs you replace every month.
Multi-packs are ideal for variety and convenience — keep a few in your bag and a few at home. Premium single items (silk scrunchies, reinforced elastics) are worth the investment if they protect your hair and last much longer. Balance both approaches depending on your routine and budget.
Splurge when hair damage is a concern or when comfort matters for daily wear: silk or high-quality fabric is gentler. Save on novelty or seasonal trends that you may only wear a handful of times. That way, you build a core collection of durable pieces and rotate in inexpensive options for variety.
Ponytail holders may seem small, but choosing the right ones changes how your hair feels and how your outfit comes together. From Lindex’s bowed elastics and scrunchie packs to the budget bulk of Primark or the curated looks at John Lewis, the UK market has options for every taste and need. Think about hair type, activity level, and how often you’ll use a holder — then mix a few reliable basics with playful pieces to stay stylish and comfortable. With a little attention and the right buys, these tiny accessories will punch well above their weight in your wardrobe.
| Ponytail Holders | Price | |
|---|---|---|
| 5-pack Hair Elastics | £ 1,50 | |
| 3-pack Hair Elastics | £ 2,99 | |
| 3-pack Hair Elastics | £ 2,99 | |
| 8-pack Hair Elastics | £ 2,99 | |
| 3-pack Hair Elastics | £ 2,99 | |
| 3-pack Hair Elastics | £ 2,99 | |
| 3-pack Hair Elastics | £ 2,99 | |
| 2-pack Scrunchie | £ 4,99 | |
| 2-pack Scrunchies | £ 4,99 | |
| 2-pack Scrunchies | £ 4,99 |
