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Picking the right swimwear is like choosing the right pair of shoes for a long walk — get it wrong and you’ll remember every uncomfortable step. Whether you’re lounging on pebble beaches, racing laps at the local pool, or packing for a sun-drenched resort break, the right swimsuit or swim shorts make the difference between feeling confident and feeling self-conscious. In the UK market you’ll find everything from fashion-forward bikinis to performance swim trunks, and a few details — fit, fabric and function — will steer you to the correct choice.
Trends come and go, but right now we’re seeing a strong mix of retro and performance: high-waisted bottoms that nod to vintage pin-up styles, metallic lurex trims for a touch of sparkle, and technical fabrics with UV protection or quick-dry finishes. Brands like Lindex are bringing inclusive design features — think prosthesis pockets and maternity-friendly cuts — while sport-led labels such as Björn Borg push playful prints and swim shorts that double as streetwear. Want to stand out? Opt for textured fabrics like crinkle or seersucker to add depth with minimal effort.
Before you click “add to basket,” ask yourself a few practical questions: Will you be swimming laps or tanning? Do you need more coverage or extra support? Is UV protection important? Answering these will narrow the field fast. Also, check the composition — blends with a high percentage of elastane or LYCRA will stretch and recover better — and look for reinforced seams if you plan to use your swimwear often. Finally, always consult the size guide and measure in inches for the most reliable fit.
Measure your bust across the fullest point, your waist at the narrowest point, and your hips at the widest part — all in inches. For example, a common set of measurements might be 36 inches bust, 29 inches waist, 40 inches hips. Use those inches against retailer size charts. For tops, check cup sizing and underband width; for bottoms, decide how much rise and coverage you want — high-rise often sits above the belly button, while a mid-rise will sit 1 to 2 inches below it.
Lindex is known for mixing feminine design with practical features, and its swimwear line is a great example of that balance. If you’re after pieces that feel pretty but perform, Lindex often offers UV-protective fabrics, textured finishes, and cuts that suit different lifestyles — from maternity-friendly “mom swimsuits” to one-shoulder, fashion-forward silhouettes. They also carry items designed with post-surgery needs in mind, such as bikini tops with pockets for prostheses.
Sun safety is not a trend — it’s a must. Lindex UV-protective swimwear sets use fabrics designed to block harmful rays, which is especially handy for kids or anyone spending long hours outdoors. A UPF-rated fabric is like built-in sunscreen: it reduces sun exposure while keeping you comfortable. These sets often come in coordinated tops and bottoms so you don’t have to mix-and-match unless you want to.
Inclusive design matters. Lindex offers bikini tops with discreet prosthesis pockets that sit comfortably without adding visible bulk. If you or someone you know needs mastectomy-friendly swimwear, these options provide both security and style. They blend form and function so you can focus on the water — not wardrobe worries.
One-shoulder swimsuits are a chic way to add a fashion-forward twist while still getting decent support. Meanwhile, “mom swimsuits” are designed with coverage and comfort in mind, often featuring tummy-control panels or higher rises measured in inches to give a smoothing effect. These styles prove you don’t need to sacrifice looks for practicality.
Crinkled and seersucker textures add visual interest without relying on loud prints, and they sit well on a wide range of body shapes. A Brazilian cut is for those who want a cheeky, higher-leg silhouette, whereas high-waisted bikini bottoms with lurex bring a subtle sparkle — perfect for evenings by the pool. Note the rise in inches when shopping high-waisted styles to make sure they hit where you want them to.
Björn Borg is synonymous with sporty, street-ready swimwear. If you like swim shorts you can paddle in and then walk to a café without changing, their line is a fantastic place to start. Their shorts come in a variety of fabrics — from seersucker to smooth quick-dry — and often in striking prints or classic solids. The brand’s vibe is youthful and energetic, ideal for swimmers who want function with a fashion edge.
Seersucker offers texture that dries quickly and hides small creases, making it a great choice for travel. Björn Borg seersucker swim shorts are breathable, slightly structured, and usually cut to a mid-thigh length — think 5 to 7 inches inseam depending on your preference. They pair well with a basic tee or a linen shirt for an effortless daytime look.
Prints bring personality to swimwear, and Björn Borg is no stranger to bold patterns — stripes, blocks of colour, and statement motifs. If you prefer something more understated, their solid swim shorts provide a clean canvas you can style up with patterned tops or fluorescent accessories. Either way, look for an internal drawcord and mesh brief for the best fit and comfort when wet.
The UK market is rich with options beyond the Swedish brands. Stores such as Marks & Spencer, ASOS, Next, John Lewis & Partners, H&M and Boden each bring something different to the table. From reliable basics and inclusive sizes at Marks & Spencer to trend-led pieces and fast variety at ASOS, you can cover every need — budget, performance, or fashion — without leaving the country.
Marks & Spencer is a go-to for dependable fits, especially if you need supportive tops in cup sizes and sturdy underwiring. Their swimwear often includes shaping panels and fuller-coverage bottoms, measured and labelled in inches to make swapping sizes easier online.
ASOS’s swimwear selection is huge, and it’s great for shoppers who like to experiment. With frequent drops, a wide range of sizes and plenty of mix-and-match separates, ASOS makes it easy to create a look that’s uniquely you — whether you prefer tiny Brazilian bottoms or full-coverage swim dresses.
Next offers dependable, affordable swim basics and on-trend pieces. John Lewis & Partners curates a more premium range, often stocking well-known performance brands as well as fashion labels. Boden brings bright colours and flattering cuts, perfect when you want something that lasts season after season.
Think of swimwear as the base layer for your whole holiday look. A bikini top paired with high-waisted shorts and a shirt can switch from beach to bar in minutes. Want to be Instagram-ready on the sand? Add a sarong or lightweight linen trousers in the evening. For the pool, opt for streamlined shapes that won’t drag in the water. A pair of swim shorts with a 3- to 5-inch inseam will feel sporty yet portable for after-swim errands.
For a full day at the beach, choose a set with UV protection or bring a light cover-up. Wide-brim hats, sunglasses and reef-friendly sunscreen are your allies. If you plan to walk along cliffs or rocky shores, a one-piece with secure straps can provide extra peace of mind measured by stretch and support, not just looks.
At pool parties, texture and metallic trims shine. Pair a lurex-trimmed high-waisted bottom with a statement top and feel dressed up without carrying an extra outfit. Slide sandals and a lightweight blazer or kimono can turn swimwear into an evening-ready ensemble without fuss.
For serious laps or watersports, choose a performance cut: medium to high necklines, racerback tops and swim shorts with a secure drawcord. Look for quick-dry and chlorine-resistant fabrics if you’re swimming often; these hold their shape better over time. For competitive sessions, a snug fit — with no more than 1 to 2 inches of excess fabric — will reduce drag.
Swimwear fabrics vary, but the main players are nylon, polyester and elastane blends. Nylon feels smooth and sits close to the body, while polyester offers better chlorine resistance. Elastane adds stretch. UPF-rated fabrics will list a number — the higher the number, the more protection; a UPF 50+ fabric is an excellent choice for long sun exposure. Care is simple: rinse in cool water after use, avoid hot washing, and dry flat away from direct sunlight to keep colours and elasticity intact.
Think of your swimsuit like a delicate heirloom: treat it gently. Rinsing with cool water within 20 minutes after swimming helps remove chlorine and salt that break down fibres. Hand wash with a mild detergent and lay flat to dry. Avoid tumble drying and ironing — heat is the swimsuit’s enemy. Rotate pieces if you swim frequently so each one gets time to recover its shape.
More brands are using recycled materials and reducing single-use plastics in packaging, and some even offer repair or recycling programs. Lindex has been active on sustainable fronts, while other UK retailers have “conscious” lines that use recycled nylon or regenerated fibres. Inclusivity is also improving, from extended size ranges to mastectomy-friendly designs and adjustable features that allow a better fit across different bodies.
Sales and off-season shopping are the best times to snap up quality pieces at lower prices. Look for multi-buy offers on separates — a matching set may be cheaper when purchased together. Sign up for newsletters from your favourite stores to get early access to discounts, and keep an eye on end-of-season clearances when high-end swimwear drops to very attractive prices. Remember: paying a little more for higher-quality fabric often means the piece lasts for several seasons, saving you money in the long run.
Buying swimwear should feel exciting, not stressful. Start with a clear idea of what you need — support, coverage, style — measure in inches, and pick pieces that match your plans. Whether you opt for Lindex’s inclusive cuts and UV-protective sets, Björn Borg sporty printed shorts, or dependable picks from UK retailers like Marks & Spencer and John Lewis & Partners, there’s a perfect swimsuit out there for every body and every beach. Try different silhouettes, have fun mixing textures, and remember: confidence is the best fit of all.
Swimwear | Price | |
---|---|---|
Glittery Bikini Bottom | £ 4,49 | |
Bestway Swim Safe Swim Vest Step B | £ 4,99 | |
Long-sleeved Swimsuit | £ 8,99 | |
Sophia Fuller Bust Mix & Match Black Scallop Triangle Bikini Top 12d Dd | £ 24,- | |
Sophia Fuller Bust Mix & Match Black Scallop Triangle Bikini Top 18e F | £ 24,- | |
Borg Swim Shorts | £ 36,- | |
Borg Retro Swim Shorts | £ 45,- |