Unparalleled brightness incomparably beautiful colors
Step into a new realm of realism. Unlike other tvs our expanded color volume keeps images vivid and saturated even at high luminance levels so you see pictures just as the creators intended.
As bright as nature dazzling and vibrant worlds
Imagine a brilliantly sunlit snow-covered mountain landscape. With higher luminance than ever this supremely bright tv can faithfully reproduce natural scenes in absolute detail even in the brightest daylight.
Definitive contrast
Experience a new era in contrast. With a unique local dimming algorithm xr backlight master drive precisely controls thousands of mini leds for truly authentic contrast.
Over a billion vivid real-world colors
See the worlds colors with all the vibrance of real life. Our xr triluminos pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
Unmatched realism with xr processor
Powered for precision. Our xr processor features a scene recognition system that detects and analyzes data with flawless accuracy then optimizes the picture for ultimate realism.
Crystal clear pictures. Refined and real.
Rediscover detail. Xr clear image uses a custom database to intelligently convert your favorites to near 4k. Noise is minimized by xr clear image through zone division and dynamic frame analysis.
Even fast-moving action stays smooth bright and clear
Forget about blur. Xr motion clarity analyzes ...
Brand: Sony
Delivery Time: Next Day
Unparalleled brightness incomparably beautiful colors
Step into a new realm of realism. Unlike other tvs our expanded color volume keeps images vivid and saturated even
