Ketchup

Best Ketchup Deals in the UK: How to Pick, Save, and Squeeze the Most Flavor

Why ketchup still deserves a place on your plate

Ketchup is that friendly condiment you reach for without thinking — it turns plain fries into a comfort food hug and makes burgers feel like a mini celebration. But it’s more than nostalgia; ketchup is versatile, shelf-stable, and often inexpensive, which makes it a staple in busy kitchens. If you’re hunting for the best ketchup deals in the UK, you’re not just buying a bottle: you’re buying convenience, familiarity, and a quick way to lift a meal. Let’s dig into how to choose the right type, where to save, and how to use ketchup in ways that surprise you.

Popular ketchup types to know

Classic tomato ketchup

Classic tomato ketchup is the baseline: smooth, sweet, tangy, and perfect for dipping chips or building a tasty burger. Most classic bottles are available in squeeze formats or glass jars, usually in sizes from 10 oz to 32 oz, so think about how often you use it. If you go through ketchup quickly, a larger bottle measured in ounces often gives better value per ounce.

Reduced-sugar and low-salt variants

If you’re watching sugar or sodium, reduced-sugar and low-salt options can keep the flavor while trimming a few calories and milligrams of sodium per tablespoon. These versions are great for families or anyone trying to cut down on added sugar without ditching comfort-food flavors. Serving sizes are small — a tablespoon or two — so swapping to a lighter formula can make a big difference across weeks of meals.

Organic and natural ketchups

Organic ketchup uses tomatoes grown without synthetic pesticides and usually has cleaner ingredient lists. These are popular with shoppers who care about provenance and prefer shorter ingredient panels. Prices can be a bit higher per ounce, but many find the flavor more robust, and the simple ingredient lists make them a smart pick for homemade sauces and dressings.

Spicy and flavored ketchups

From chipotle kick to curry-flavored twists, flavored ketchups turn the ordinary into the memorable. These varieties can stand alone as a dip or be used to add complexity to marinades and glazes. If you like a little heat with your sweetness, look for bottles that list real peppers rather than just “spices” on the label — they often deliver a cleaner, more noticeable flavor.

Top brands and what to expect from each

Heinz is probably the first name that comes to mind when you think ketchup, and for good reason — its classic recipe is consistent and widely available in a variety of bottle sizes, from small 14 oz squeeze bottles to family-size 32 oz containers. Supermarket own brands (like Tesco, Sainsbury’s, Asda, and Morrisons) usually match that classic flavor closely at a lower price per ounce, often bundled into multipacks during promotions. Premium and artisanal brands show up in deli-style glass jars and may use different tomatoes or spices for a richer profile — expect to pay more per ounce but enjoy a more gourmet taste. When you compare, look at price per ounce and ingredient lists to see what aligns with your tastes and budget.

How to compare ketchup deals effectively

Calculate price per ounce

Unit price matters more than sticker price. A 32 oz bottle might look costly at first glance, but when you divide the cost by the number of ounces, it often ends up cheaper than several small bottles. Always do the math: total price divided by ounces gives you the price per ounce. That way you can spot actual bargains instead of being swayed by temporary discounts on smaller formats.

Watch for multi-buys and seasonal promotions

Retailers often run multi-buy deals — buy two, get one free, or discounts on packs of three or four. These can be great if ketchup is a pantry staple in your household. Seasonal promotions around BBQ season or holiday weekends also push prices down. Comparison sites can help you spot these offers quickly and show whether a “discount” is genuinely better than the regular unit price.

Consider bottle type and storage

Squeeze bottles are convenient and reduce waste because you get every last ounce out; glass bottles look nicer and are often recyclable, but they can be trickier to get the last bit out without tipping and tapping. If you’re saving for value, check whether the larger bottle is easy to use — no point buying bulk if half the bottle gets stuck at the bottom!

Practical serving tips and portion control

Most people use ketchup by the tablespoon for dipping or on a sandwich, and a tablespoon is a convenient unit to think in when tracking calories or sugar. One tablespoon of typical ketchup is around 15–20 calories with about 4 grams of sugar — not huge, but it adds up if you’re slathering it on every meal. Measuring with tablespoons gives you control without sacrificing flavor: two tablespoons on a burger or a few tablespoons for a dip bowl usually does the trick.

Creative ways to use ketchup beyond chips

Ketchup is a secret weapon in the kitchen. Mix ketchup with mayonnaise and a dash of hot sauce to create an instant burger spread or fry sauce. Combine ketchup with a little vinegar, brown sugar, and spices to make a quick BBQ glaze — brush it on ribs 10–15 minutes before they finish on the grill for a glossy finish. Stir ketchup into a meatloaf mixture for moisture and flavor, or whisk a few tablespoons into a vinaigrette for a sweet-tangy salad dressing. Ketchup’s acidity and sweetness make it a reliable binder for marinades and sauces.

Storage, shelf life, and minimizing waste

Unopened bottles stored in a cool, dry pantry can last months beyond the printed date, but once opened, refrigerate your ketchup to preserve flavor and extend shelf life — this helps maintain quality for several months. If you buy in bulk, consider decanting part of a large bottle into a squeeze bottle for day-to-day use and keeping the rest in the fridge for storage. To get every last bit out of a glass jar, warm it slightly in a bowl of warm water for a few minutes or use a small spatula to scrape the sides.

Health considerations: sugar, sodium, and alternatives

Ketchup is tasty, but it often contains added sugar and salt. If you’re watching intake, compare labels: some brands offer reduced-sugar or no-added-sugar versions that still deliver tomato flavor with less sweetness. Low-salt versions are also available for those watching sodium. For a DIY approach, make a quick homemade ketchup by simmering tomato paste, vinegar, sweetener, and spices — that way you control the sugar and salt. A simple homemade batch can be made in about 20–30 minutes and stored in the fridge for several weeks.

Which bottle size should you choose?

Think about how you use ketchup. For households of one or two people, a 12–18 oz bottle often hits the sweet spot — fresh enough to finish before the flavor starts to decline and not too bulky for storage. For families or frequent grillers, 32 oz or larger bottles can save money per ounce. If you entertain or like to pack sauces for picnics, look for packets or small squeeze bottles for portability. Always check the price per ounce so you’re not overpaying for a convenient size.

Where to find the best ketchup offers in the UK

Deal-hunting starts online and in-store. Supermarket loyalty apps and weekly flyers often highlight temporary price cuts and multipack deals. Comparison websites — including dedicated grocery deal aggregators — make it easy to scan current offers across multiple retailers and spot the best price per ounce or the biggest bundle savings. Club stores and wholesale retailers sometimes offer bulk value on larger bottles, but remember to compare unit price rather than pack price. Keep an eye out for seasonal sales like bank holidays and summer BBQ season when ketchup tends to be on promotion.

Eco and packaging considerations

If packaging matters to you, glass jars are often easier to recycle than mixed plastic bottles, and some brands now use recycled plastic in their squeeze bottles. Look for packaging labels that specify recycled content or check whether local recycling programs accept the bottle type. Minimizing waste also means buying the right size for your household and using up what you open — a little planning goes a long way toward reducing food waste and plastic use.

Brand swaps and trying new flavors without breaking the bank

Want to experiment without committing to a pricey premium brand? Try smaller bottles of a new flavor first or split a multipack with a friend. Supermarkets often have their own flavored lines (like smoky or spicy ketchup) at lower price points, which makes sampling affordable. When a new flavor shows up in a promotion, grab one — it’s a low-risk way to expand your condiment repertoire without paying a premium.

Squeeze tip: getting more out of every bottle

There’s an art to emptying bottles. Store squeeze bottles upside down once they’ve been opened — gravity will help feed the ketchup toward the nozzle so you squeeze less and save more. For glass bottles, tap the base or roll it gently between your palms to coax the ketchup down, or warm the bottle briefly in your hands or a warm water bath to loosen the last traces. These small habits help you get every ounce of value from the bottle.

Final buying checklist

Before you click “add to basket,” run through a quick checklist: calculate the price per ounce, consider bottle type and how much you’ll use, check ingredient lists for sugar and salt if that matters to you, and look for promotional deals or multipacks if you have storage space. If you want guidance across retailers, use a comparison site to scan current offers quickly — it saves time and usually money. With a little planning, you can keep your pantry stocked with the ketchup that best matches your taste and budget.

Conclusion

Ketchup is simple, but choosing the right bottle and deal isn’t always straightforward. Whether you prefer the classic tomato tang, a reduced-sugar option, or a spicy twist, there are ways to save without sacrificing flavor. Compare price per ounce, watch for multipack promotions during peak seasons, and think about bottle type and storage so you don’t waste a drop. With a few practical tips and an eye on current offers, you can squeeze maximum value and flavor from every bottle you buy.