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Yogurt is one of those everyday heroes in the fridge — versatile, quick, and surprisingly economical when you know where to shop. Whether you reach for a spoonful straight from a pot, stir it into porridge, use it to make marinades, or swap it into baking, yogurt delivers protein, texture, and tang. But with so many styles and brands across UK supermarkets, it pays to know which stores give you the best value for the type you prefer.
Across the UK, major supermarket chains compete hard on dairy. Look at retailers like Tesco, Sainsbury’s, Asda, Morrisons, Aldi, Lidl, Waitrose, M&S, Co-op and online grocers such as Ocado. Each has a slightly different strategy — discounters often undercut on plain and popular flavoured ranges, middle-market chains balance price with brand choice, and premium stores push organic and specialist styles.
If cutting the cost per ounce is your aim, Aldi and Lidl usually lead the pack. These discounters keep overheads low and often sell plain and fruit yogurts in single-serve and multipack formats at prices well below supermarket-brand equivalents. Their own-brand Greek-style and skyr alternatives frequently mirror the texture of pricier brands but for a fraction of the cost.
Tesco and Asda balance large ranges with loyalty or price-match schemes. Tesco’s Clubcard offers regular targeted discounts and points that reduce the effective price per pot, while Asda often runs multibuy promotions and rollback deals on family tubs and multi-packs. If you buy yogurt in bulk, these stores often offer the best per-ounce savings during promotions.
Sainsbury’s and Morrisons typically sit in the middle ground — good selection of branded yogurts, decent own-brand options, and regular multibuys or mix-and-match deals. They also stock more niche items like organic and high-protein variants without pushing you straight to premium pricing.
For specialist styles, organic certification, or indulgent dessert yogurts, Waitrose and M&S are go-to options. Expect higher prices per ounce, but also unique flavours, thicker textures, and sometimes small-batch or artisan lines. These stores are ideal for occasional treats or when you want a specific ingredient standard, such as grass-fed milk or higher butterfat content.
Shopping online with Ocado, or via supermarket click-and-collect services, gives access to a wide range of brands in one place — from mainstream to boutique. Online platforms frequently run promotions and can be a good way to compare price-per-ounce across multiple brands without walking aisles.
Not all yogurts are created equal — and prices reflect that. Here are the main types you'll see, and how they typically stack up price-wise.
Standard plain yogurt and low-fat variants are the most affordable. Discounters and supermarket own-brands will often sell single pots of around 5 to 6 oz for very competitive prices, and family tubs of about 16 oz to 35 oz give the best per-ounce value.
Greek-style or strained yogurts are thicker and often higher in protein, so they command a premium. Expect to pay more per ounce compared with regular yogurt, though own-brand versions at larger supermarkets often narrow the gap.
Skyr and other high-protein yogurts are trending and usually sit at the higher end of the price range. They’re a great choice if you use yogurt as a protein-rich snack or to bulk up breakfasts, but they’re not always the cheapest option for everyday use.
Almond, coconut, oat, and soya-based yogurts tend to cost more than mainstream dairy yogurts due to ingredient costs and smaller production runs. Still, discounters and larger chains have been expanding their ranges, and multipacks or own-brand plant-based options can be surprisingly wallet-friendly.
Organic, live-culture, or probiotic-focused yogurts will typically carry a premium. If organic certification or a specific strain of live cultures matters to you, expect a higher price per ounce, especially for single-serve gourmet pots with added flavours or toppings.
Comparing yogurt isn’t just about the sticker price. Use these simple tactics to get the best bang for your buck.
Always convert pack sizes to a common unit — ounces are ideal. A 16 oz tub priced at £2.50 could be cheaper per ounce than a 6 oz pot at £0.90, even if the single pot feels cheaper at checkout. Doing the math gives clarity on true value.
Mix-and-match deals, multipacks, and loyalty-card discounts can reduce the unit price significantly. But watch the shelf life — buying in bulk only saves money if you use it before it spoils.
Own-brand yogurts are often made by the same suppliers as premium brands. Taste-tests and ingredient lists can show surprising parity, so don’t overlook supermarket ranges when hunting for value.
Small habits add up. Here are practical ways to save without sacrificing quality.
Buying a 16 oz to 32 oz tub and spooning portions into small containers often works out cheaper than single-serve pots. Use airtight tubs and consume within a few days for freshness.
Yogurt freezes well for cooking and smoothies. Freeze extra in pint-sized portions (1 pint ≈ 16 oz) for up to a month. Thawed yogurt may change texture, so reserve it for baking or blended recipes rather than parfaits.
Fruit-on-the-bottom and flavoured pots tend to cost more. Mixing plain yogurt with your own fresh fruit, jam, or honey stretches the pot further and often tastes fresher.
Supermarkets run promotions around holidays and back-to-school periods. Keep an eye on weekly flyers, apps, and in-store endcaps for temporary price drops or bundle offers.
Price is only half the story. Reading labels helps you pick the right yogurt for your diet and cooking needs.
If you want a filling snack, look for higher protein per serving. Greek-style and skyr options typically deliver more protein. For creaminess, higher fat content gives a richer mouthfeel but can raise the calorie count.
Flavoured pots often contain added sugar. Compare grams of sugar per serving and prefer plain varieties if you’re controlling sugar intake. Ingredients lists with long chemical names often signal unnecessary additives.
Many yogurts advertise live cultures. If gut health is your focus, check for specific strains or guaranteed live culture counts. Organic and speciality brands sometimes highlight the science behind their probiotic benefits.
Yogurt can stretch meals and replace pricier ingredients. Here are budget-friendly ways to use tubs you buy in bulk.
Mix plain yogurt with herbs, lemon zest, and spices for marinades that tenderize meat and add tang — a simple swap that replaces cream-based sauces. Using yogurt in marinades reduces the need for expensive sauces and adds protein to the meal.
Use yogurt instead of mayonnaise or sour cream in dips and dressings to cut calories and cost without losing creaminess. It’s great in coleslaw, potato salad, and as a base for dips that serve a crowd.
Adding a pint (about 16 oz) of yogurt to cake batter keeps baked goods moist and can reduce the amount of oil or butter needed. Yogurt in baking also gives a subtle tang that balances sweetness.
Plant-based yogurts are expanding fast. Oat, almond, soya, and coconut options vary in price and texture — some are silky and great for desserts, others are firmer and better for cooking.
Oat and soya yogurts often mimic dairy textures most closely and are priced competitively at larger supermarkets. They’re a good starting point if you want a dairy-free yoghurt that behaves similarly in recipes.
Coconut and nut-based yogurts bring distinct flavours and are popular in desserts and smoothie bowls. They typically cost a bit more per ounce, but single-serve treat pots can be worth the occasional splurge.
Supermarkets often roll out limited-time flavours and seasonal packaging, from summer fruit blends to winter spice pots. These can be fun and sometimes good value if you spot a promotional price, but stick to basics for day-to-day savings.
Buy what you’ll eat, compare price per ounce, and don’t be shy about trying supermarket brands. If you love thick Greek-style yogurt but want to save, try a larger own-brand tub and portion it at home. For plant-based fans, sampling discounter ranges can uncover cost-effective favourites.
Finding the best yogurt deals in the UK is part strategy, part taste preference. Aldi and Lidl often win on price, Tesco and Asda offer large promotions and loyalty perks, while Sainsbury’s and Morrisons balance choice and value. If you want something special — organic, high-protein, or artisanal — Waitrose and M&S shine. By checking price per ounce, buying larger tubs when sensible, and using yogurt in multiple ways in the kitchen, you can enjoy quality dairy and plant-based yogurts without breaking the bank. Happy spooning!
| Yogurt | Price | |
|---|---|---|
| Little Freddie Organic Blueberry Banana Greek Style Yoghurt 6 Months 600g 6x100g | £ 6,89 |
