The Ultimate UK Cheerleading Price Guide: Where to Buy Gear, Classes, and Kits

Why cheerleading costs what it does

Have you ever wondered why a cheer kit can cost as much as a small holiday? Cheerleading combines fashion, function, and safety — and each of those adds to the price. Think of a cheer uniform as a performance tool: it must stretch like yoga pants, shine like stage lights, and withstand tumbles and throws. Add coaching fees, competition entry, travel, and custom team branding, and the numbers add up fast. This guide breaks down typical costs across the UK and points you to the best places to buy without breaking the bank.

Typical cost breakdown for a season

Budgeting for a season helps you avoid surprise bills. Below is a practical breakdown of common cost items most parents and athletes face, with realistic price ranges so you can plan ahead.

Uniforms and team kit

Uniforms are usually the largest one-off cost. Expect basic off-the-shelf uniforms from larger sports retailers to start around £30 and specialist cheer uniforms from custom suppliers to range between £80 and £200 per set. For a full kit — uniform, warm-up jacket, and practice top — many teams budget between £120 and £350. If you want team logos, numbers, or sequin accents, that can push the price higher.

Pom-poms, bows and accessories

Accessories give personality and polish. Pom-poms typically cost between £6 and £40 depending on size and finish; bows range from £4 for simple salon bows to £25 or more for premium, sequin-covered styles. Small additions like wrist ribbons, hair grips, and practice backpacks add up, so set aside at least £30 to £70 for accessories per athlete.

Training and class fees

Coaching costs vary widely. Community classes at leisure centres might be as low as £6 to £12 per session, while elite gym programmes and tumble sessions with specialist coaches can run £15 to £35 per session. Monthly memberships for regular training often fall in the £40 to £120 range depending on frequency and level. Private one-to-one coaching is usually billed at an hourly rate — expect £25 to £60 an hour for experienced coaches.

Competition entry and travel

Entering competitions isn’t cheap. Competition fees alone can range from £40 to £150 per team depending on the event’s prestige and category. Add coach numbers, travel, accommodation and registration admin fees and a single competition weekend can easily cost a family £150 to £600. If your team travels across the UK or abroad, set a travel budget in advance — think miles, fuel, or fares, and nights away.

Safety gear and insurance

Safety gear is often overlooked but essential. Ankle supports, tape, and specialist tumbling mats for home practice add modestly to your bill — maybe £10 to £120 depending on equipment quality. Many clubs include basic insurance in membership fees, but individual athlete insurance or additional event insurance can push costs up by £10 to £60 per season.

Where to buy cheerleading gear in the UK

Shopping for cheer gear in the UK gives you plenty of choices: from specialist cheer retailers and dance shops to marketplace platforms and high-street sports chains. Each option has pros and cons depending on your budget, timeline, and whether you need custom team branding.

Specialist cheer and dance retailers

Specialist retailers focus on cheer and dance products and are great for uniforms, competitive bows, and pom-poms that meet event standards. Stores like Dance Direct and All About Dance stock a wide range of performance wear suitable for cheer. Specialist suppliers usually offer a broader choice of fabrics, trims, and customization than generic stores, making them ideal for teams who want a uniform that lasts and performs.

High-street sports stores

Large chains such as Sports Direct and Decathlon are handy for budget-friendly practice wear, shoes, and basics like leggings and hoodies. They’re perfect when you just need reliable practice kit without custom patches or sequin trims. These stores often have frequent sales and flexible stock, so you can grab replacements quickly when sizes change.

Online marketplaces and niche shops

Amazon UK, eBay, and Etsy are treasure troves for unique accessories and competitive pricing. Amazon and eBay can be great for quick buys like bows, grips, and replacement pom-poms, while Etsy is a playground for bespoke bows and handmade accessories if you're chasing a unique look. Remember to check seller reviews and delivery lead times before you buy.

Team kit specialists and print shops

For custom kits and team branding, look toward kit suppliers and local print shops that handle sublimation printing and vinyl transfers. Companies like Kitlocker and local teamwear printers supply full kits and offer bulk discounts for teams. Ordering custom kits usually requires lead times of 3 to 8 weeks, so plan ahead if you’re chasing a specific competition date.

How to choose the right retailer for your needs

Selecting the right retailer is a bit like picking the right coach — you want someone who knows the sport and your level. If you’re a beginner, value and speed matter more; if you’re competing at national level, look for specialist suppliers who understand competition rules and material durability.

Questions to ask before buying

Ask about fabric composition (how much stretch and breathability), stitching quality, return/exchange window for sizing errors, and bulk discount options. Also check whether the item meets competition regulations — some events have rules about glitter, sequin size, or logo placement.

Timing and stock considerations

Custom kits take time. If you’re ordering team uniforms with logos, allow at least 4 to 8 weeks for production, and longer during busy seasons. Off-the-shelf items are quick, but popular sizes can sell out before major competitions. Think about ordering a spare set if your athlete is growing fast; it’s cheaper than a rush-order later.

Saving money without compromising quality

Want to save money but still look like a million pounds on the mat? You can. Savvy shoppers mix and match items, buy essentials early, and shop sales strategically.

Buy essentials first

Prioritize safety and performance items — good shoes, ankle support, and appropriate practice tops. Accessories and bling can wait until after you’re sure of team colours and style.

Shop end-of-season sales and clearance

Retailers often clear last season’s designs at heavy discounts. If you plan for next season, clearance buys can save you 30% to 70%. Just be careful with sizes and return policies.

Group buys for team discounts

Teams that order in bulk almost always get discounts. Ask suppliers for a price break at 10, 20, or 50-piece orders. Even a small percentage off per unit can add up to significant savings for a full squad.

Custom kits vs off-the-shelf: which fits your budget?

Custom kits look polished and are great for branding, but they cost more and take longer. Off-the-shelf is cheaper and quicker, ideal for beginners or casual squads. Many clubs start with off-the-shelf practice kits and move to custom competition kits as they climb the levels.

Custom kits — perks and pitfalls

Perks: unique look, full control over colours and logos, and usually better fabric and finish. Pitfalls: longer lead times, higher upfront costs, and minimum order quantities. If you’re building a programme that plans to stay together for multiple seasons, custom kits are worth the investment.

Off-the-shelf — fast and flexible

Perks: immediate availability, lower cost, and easier returns. Pitfalls: limited sizing and fewer material choices. Off-the-shelf options are perfect for new teams, holiday camps, and athletes who are still growing rapidly.

Practical tips for parents and team managers

Managing kit and cost for multiple athletes feels like herding cats — but a few practical habits go a long way.

Set up a kit list and payment schedule

Break payments into manageable chunks. For example, collect deposits for custom kits early and schedule final payments closer to delivery. This smooths cash flow for teams and is less painful for families.

Label everything and keep spares

Labels save squabbles and lost kit. Invest in fabric-safe name tapes or a small label maker. Keep a few spare bows, grips, and practice tops in the team bag for last-minute emergencies.

Sizing tips and when to replace kit

Cheerleaders grow — like weeds sometimes — so sizing is important. Look for suppliers who offer flexible exchange policies or graded sizing that accommodates growth. Replace practice shoes when the sole is worn flat or ankle support weakens; for uniforms, signs of stress include thinning fabric, loose seams, and faded colours.

How to measure for the best fit

When measuring for uniforms, measure chest, waist, and hip in inches and compare to the supplier’s size chart. If a supplier lists chest and waist in inches, choose the size that allows 1 to 2 inches of ease for movement. If you’re deciding between two sizes, pick the larger one and plan for simple alterations rather than squeezing into a smaller fit.

Where clubs and classes fit into the picture

Clubs often have tie-ins with preferred suppliers or group discounts, so check club recommendations before you buy. Many clubs also run second-hand kit sales or swaps, which can dramatically reduce costs for growing athletes.

Second-hand and swap meets

Gently used uniforms and accessories are perfect for beginners. Many clubs organise swap events where families trade sizes or sell items at low cost. These events are a lifesaver when your athlete outgrows kit mid-season and you don’t want to splurge on a new uniform.

Final checklist before you hit “buy”

Before you check out, run through this quick list: check sizing charts in inches, note production lead times, confirm if custom logos are included, look for bulk or team discounts, and read reviews on fabric durability. If you do all that, you’ll avoid most post-purchase headaches and keep your budget intact.

Conclusion

Cheerleading in the UK offers fantastic opportunities but comes with a financial commitment. Whether you’re shopping for your first practice top or planning a full custom team kit, understanding typical costs and where to buy makes the process far less stressful. Use specialist retailers for competition-grade gear, turn to high-street stores for budget basics, and always plan ahead for custom orders. With a bit of planning — and a couple of clever swaps — you can keep your team looking sharp without emptying your wallet.